From 1997 to 2000, the Internet was booming. At the time, Inder owned I&I Group, a small brick and mortar company that was supplying energy efficient lighting product to hotels. Inder recognized an opportunity to build an online RFQ/Bidding platform where hotels could post their needs and get the best prices from multiple vendors. was born and later, a shopping cart was added on to the site to support the purchasing needs of the hotels. secured funding from Choice Hotels International and the two companies formed a full ecommerce platform. Later, the platform was licensed to Choice Hotels under for their franchise hotels, making them the first ecommerce platform in the hospitality Industry. After the launch of, was taken off the web and is still operating today.